Leverage the power of behavioral economics.
Unleash the potential of your employees.

Tailored solutions to achieve wellness and productivity goals.

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We build goal-setting platforms that empower employees to achieve measurable outcomes. Founded by behavioral economists at Yale University, our programs combine goal-setting, accountability, and incentive design to achieve meaningful self-improvement.


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A unique menu of Commitment Contracts

We work with you to design an array of goals that help your employees reach their full potential. Exercise. Nutrition. Stress management. Community involvement. Financial health. And more.

Customized Incentives

Our approach optimizes your rewards budget to maximize the outcomes that each dollar provides. It's smarter, more flexible, and will generate excitement among your employees.


Integrates with existing wellness initiatives

Increase participation in your existing programs. One seamless user experience. No more administrative headaches. No more managing of disparate programs.


Allow self-report. Require a Referee to verify progress. Or use a wearable device to measure success.


Your look, your feel.

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Jordan Goldberg
Jordan Goldberg
CEO & Co-Founder

Jordan Goldberg is the CEO of stickK. He graduated from Yale University in 2006 where he earned his BA in American Studies. Jordan is a recipient of Yale School of Management's Silver Anniversary Scholarship, a scholarship to the MBA program awarded to six undergraduate students each year.

After completing the first year of his MBA program, Jordan decided to take a leave of absence from school to work full-time on stickK.

Dean Karlan
Dean Karlan

Dean Karlan is a Professor of Economics at Yale University. Dean is also the President of Innovations for Poverty Action (IPA), a research fellow of the M.I.T. Jameel Poverty Action Lab, and the co-director of the Financial Access Initiative.

Dean has conducted extensive research on Commitment Contracts and holds a Ph.D. in Economics from M.I.T., an MBA and MPP from the University of Chicago, and a BA from the University of Virginia.

Ian Ayres
Ian Ayres

Ian Ayres is a lawyer and an economist. He is the William K. Townsend Professor at Yale Law School and a Professor at Yale's School of Management. He has published nine books including, 'Super Crunchers: Why Thinking-By-Numbers is the New Way to be Smart' in 2007.

In 2006, Ian was elected to the American Academy of Arts & Sciences. He has a Ph.D. in Economics from M.I.T. and a J.D. from Yale University.

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